Did you know that most stores set a demographic to their shoppers? The store that stuck out to me the most was, American Eagle.
This store is very laid-back. It is very bright inside the store, and very artsy. It gave off a nature sort of feel because there were posters of teens in the snow and drinking hot chocolate. The employees are extremely cooperative and love talking to their shoppers. The demographics of American Eagle were mainly teenagers, preferably between the ages of 15 to 23. It’s a store that is for both girls and boys.
They seem to have been selling a lot of college supplies, which means they were also trying to target college students as well. The psychographics of the store were people who were laid back and wanted to be comfortable, their interests might be playing a sport and then coming home and changing into sweatpants. American Eagle seemed to be diverse and the typical stereotype would be good kids that dress well, or tweens that are feeling pressed to fit in.
The media was used a lot to bring their customers into the store. They had huge posters of teens wearing only AE clothing, books that celebrities wrote, seventeen magazines, music was being played and even music videos. It was very trendy, hip, and it made you want to buy all their clothes. Not all stores in the mall are like this. Some target adults, some aim for only men, and some stores welcome everyone.